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About Us

The Company

VivaFirenze.it is the online hotel reservation Site, which has adopted the values of the project “Da Firenze, Life Beyond Tourism” no-profit project directed to the “knowledge of the Diversity of Cultural Expression (UNESCO 2005), the enhancement of the sites and respect among peoples, despite their economic growth.

The project operates under the omen of the Council of Europe, ICCROM, Tuscan Region, Florence Municipality and Gabinetto Vieusseux.


Our philosophy

Through VivaFirenze.it, the travelers and the hotel come together to promote a new style of tourism that guarantees the dialogue between cultures, while respecting the place, the visitor and the hotel interests.

Instead of having a tourism addressed to services and consumption, we choose a “values tourism”” to guarantee “quality and service” to the Guests who are first of all Guests of Florence.

So the hotelier affiliated to VivaFirenze.it knows that his hotel is the first opportunity of meeting between the visitors of different nationalities and the first contact with the town and its identity.

How we work

VivaFirenze.it assigns part of its proceeds to the activities of the project Life Beyond Tourism ® by carrying out project promotion activities for the preservation, development and promotion of the cultural heritage of Florence.

Benefits for our customers

  • Travelers who choose to book on VivaFirenze.it, support without any commitment, the development, the maintenance and the preservation of the local heritage promoted by Life Beyond Tourism.

  • No booking fees.

  • The reservation service is free from VivaFirenze.it.

  • We do not charge any booking fees, no costs, and no penalty in case of cancellation if it is done within the terms established by each hotel.

Benefits for hotel operators

  • The entrance in the Site VivaFirenze.it is free (no fees) and proposes a model for the Commission of sales of successful reservations, also on cancelled reservations after the deadline established by each hotel, and cancellations of reservations with special offers “non refundable”.

  • Compatibility with Chanel Manager that use any XML and Screen scraping protocol.

  • VivaFirenze.it will support the activities for the development of the Florentine territory and the promotion of its cultural identity. These activities will be explained and shown on VIVAFIRENZE.IT and the hotel at no cost will become a supporter.

  • The hotel will be invited in portal directory lifebeyondtourism.org


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